Seed Round · 2026 · Confidential
Access as an AssetAsset-light luxury travel built on a 10-year exclusive with the DJ Awards — forecast to £8.3M EBITDA and an illustrative ~£100M valuation at 12× EBITDA by 2030. We’re raising £150,000 for 6% — an illustrative ~32× return on a £150K stake.
Backstage Experience turns the world's most coveted cultural moments into an ultra-luxury travel asset — beginning with a ten-year exclusive as the official travel partner of the DJ Awards.
Dance music is not a trend; it is a global, decades-deep culture with its own calendar of unmissable nights. We package the very best of that calendar — five-star residencies, genuine backstage access, and frictionless white-glove hosting — into a single, sellable product for an audience that already exists and already spends. The DJ Awards give us the one thing money alone cannot buy: the room. Our job is to build the business that owns the way people get into it.
This raise capitalises the launch year: three proof-of-concept editions across Ibiza, Miami and a rail-and-yacht Legends Tour, each pre-sold to a founder circle, each validating a model that scales — event by event, territory by territory — into a multi-market cultural-travel house.
Affluent travellers are shifting spend from things to experiences — and the deepest, most repeatable experiences are cultural. We enter through the single richest node in electronic music, then widen out.
Growing ~8.5% a year, with Europe roughly a third of it. Experiential luxury is the fastest-growing slice: around 54% of affluent travellers now prioritise spending on experiences over flight or hotel upgrades.
Tomorrowland's official travel programme moved 46,000+ people in a single year at €2,000–2,500+ per person; Ibiza's clubs alone sold ~€160M of tickets in 2025. And the top end already pays staggering sums for access alone — $41K Coachella resort yurts, £10K Glastonbury glamping, up to $1M Super Bowl suites. The demand for "travel built around the music" is already at scale — it is simply un-luxuried and un-owned.
Party tourism is ~20% of Ibiza's ~€4.3bn economy. At the top, VIP already dominates: at Ushuaïa, VIP is ~30% of capacity but 60%+ of nightly turnover. A few hundred packages a year at £15k–£25k per couple is a rounding error to the island — and a category-defining business for us.
Market figures are drawn from published industry research (Grand View Research, Straits Research, Future Market Insights), the IMS Ibiza 2026 business report, the Balearic tourism authority and operator disclosures. Ranges are used where sources differ; all sizing is directional and presented for context, not as a forecast of company revenue.
Anyone can book a five-star hotel. No-one else can put you in the front row of the DJ Awards, at the nominees' table, inside the industry's own night. Our ten-year exclusive with the DJ Awards — a 27-year-old franchise — is a right competitors cannot simply outspend.
Most travel start-ups burn capital buying strangers' attention. We inherit a ~250,000-strong database of DJ Awards voters and fans — a pre-qualified, self-selected audience of people who love this music enough to vote on it. Backed by our ten-year exclusive contract as the DJ Awards' official travel partner, that database is our launch channel, our waitlist engine and our near-zero customer-acquisition cost.
Each edition is a self-contained P&L: a capped number of high-ticket packages, sold ahead of time, delivered against pre-negotiated venue and hotel inventory. No owned property, no idle capacity. Prove the edition, bank the margin, then run the same playbook at the next marquee moment.
Six productised editions, each a self-contained P&L. Strictly capped allocations, pre-sold to a founder circle, delivered against pre-negotiated inventory.
The official DJ Awards season launch — a two-night Nobu residency built around a sunset champagne reception aboard Coral Ocean, a $300m mega-yacht, with a live set from Grand Jury Chairman Miss Monique.
A 3-night, all-inclusive residency at the five-star Nobu Ibiza Bay for a Founder Circle — front-row VIP seats at the DJ Awards Gala at Amnesia, plus a premier VIP table at Pacha for Marco Carola's Music On.
The DJ Awards cross the Atlantic — staged inside the Faena District during Art Basel, with the ceremony at the Faena Theatre and a 2,000-strong after-party at the Faena Forum.
A seven-night prestige odyssey aboard the Orient Express La Dolce Vita train and the new Orient Express Corinthian sailing yacht — Venice and Rome palaces, a Tuscan vineyard, Saint-Tropez, into the Ibiza opening weekend.
The DJ Awards land in Brazil for Carnival — a fully-hosted week timed to the world’s greatest street party, with the ceremony and after-parties woven through São Paulo’s most exclusive rooftops, clubs and sambadromes.
A 1,300 km private-rail odyssey aboard Arsenale’s Dream of the Desert — from Riyadh across the King Salman Nature Reserve and Hail into the Nabataean UNESCO wonder of AlUla, timed to the Middle East festival.
A 12-day Silk-Road-to-sea voyage aboard Arsenale’s Golden Eagle — Xi’an, Beijing, Shanghai, Chengdu, Guilin and into Hong Kong, in 270° panoramic observation cars with Jingdezhen porcelain suites.
The market is real and proven — which is exactly why it's worth entering. But it is split between mass festival-travel, bespoke luxury operators with no cultural IP, and one-night VIP that ends at the club door. Here is where the money actually is, and where each player stops short.
A founder with the IP and the network, a general manager who lives in five-star delivery, and a marketer who scales brands. Lean by design — capital goes into editions, not overhead.
An entrepreneur and investor who owns the DJ Awards and founded the TechAdventure venture studio. Drives Backstage Experience's strategy, investment, partnerships and growth — and holds the relationships that make the access real.
LinkedIn
A high-end hospitality and events specialist who delivers elite client experiences and concierge services end to end. Runs the on-the-ground operation that makes every edition frictionless.
LinkedIn
Leads marketing and brand — effective campaigns and agency management, with senior marketing leadership behind him at Vueling (IAG). Turns the DJ Awards audience into a growth engine.
LinkedInA funded, de-risked path from first ticket sale to the full global programme — with the Series A landing on the back of three profitable launch editions.
All figures gross revenue (turnover) unless marked EBITDA (profit). Asset-light: no owned property, capped allocations, deposits funding delivery.
| Revenue Channel | Year 1 · 2026 | Year 2 · 2027 | Year 3 · 2028 | Year 4 · 2029 | Year 5 · 2030 |
|---|---|---|---|---|---|
| Ibiza Flagship | £399,900 | £3,149,400 | £3,149,400 | £3,149,400 | £3,149,400 |
| Miami · Art Basel | £275,591 | £826,772 | £826,772 | £826,772 | £826,772 |
| Summer Yacht Party | — | £312,500 | £312,500 | £312,500 | £312,500 |
| The Legends Tour | £420,000 | £4,950,000 | £4,950,000 | £4,950,000 | £4,950,000 |
| São Paulo · Carnival | — | — | £826,772 | £826,772 | £826,772 |
| Middle East · Riyadh | — | — | — | £4,950,000 | £4,950,000 |
| China · Hong Kong | — | — | — | — | £4,050,000 |
| Total Turnover (Gross) | £1,095,491 | £9,238,672 | £10,065,444 | £15,015,444 | £19,065,444 |
| Direct Event Costs (50%) | (£547,746) | (£4,619,336) | (£5,032,722) | (£7,507,722) | (£9,532,722) |
| Operational Overheads | (£75,000) | (£694,488) | (£794,488) | (£994,488) | (£1,194,488) |
| Net Profit (EBITDA) | £472,746 | £3,924,848 | £4,238,234 | £6,513,234 | £8,338,234 |
Turnover grows ~17× in five years; EBITDA (profit) scales from £473K to £8.3M — a ~44% Year-5 net margin on the asset-light model at a 50% direct-cost ratio. Illustrative figures from the company's model; not a guarantee of future performance.
A seed investment to capitalise the launch year, prove three editions and build the platform for a multi-territory cultural-travel house.
Investment enquiries: andy@backstage-experience.com · vip@backstage-experience.com. This page is a summary for information only and is not an offer of securities or investment advice. Any investment would be made solely on the basis of formal documentation and independent advice; capital is at risk.